The Marque Journal
Practical original education and trusted industry briefs for sales, BDC, F&I, managers, dealers, lenders, vendors, fixed ops, and recruiters.
Featured Today
A six-step opening that lowers customer defenses and lifts close rate.
Most greetings burn the customer's first 30 seconds on pleasantries. A disciplined opening — name, agenda, environment, qualifying question, transition — sets the stage for everything that follows.
A four-column menu, accurate disclosures, and disciplined customer choice.
The menu is a disclosure document. Present every customer the same way, in the same order, with the same numbers — then let them choose.
What managers should look at every morning.
Five queries a manager runs daily expose 80% of CRM rot before it becomes a culture problem.
Latest Industry Updates
30-45-60 cutoffs with disciplined wholesale decisions.
Without a written aging policy, gross slowly bleeds into floorplan. A 30-45-60 framework with monthly review keeps the lot fresh.
The free asset that quietly drives the most retail visits.
Many stores under-invest in their GBP and over-invest in paid. Hours, photos, services, and reviews on GBP move retail traffic measurably.
Reading the call-back like the underwriter wrote it.
Approvals encode the lender's structure: tier, term, advance, max payment, stipulations. Reading them surgically wins more deals than re-shopping randomly.
Eight questions before you sign any AI vendor contract.
AI vendors pitch outcomes; contracts deliver scope. A short, repeatable scorecard prevents most of the buyer's remorse.
A plain-language explainer for staff and customers.
A VSC is not a warranty. It is a service contract that pays for covered repairs after the manufacturer's warranty expires.
Twelve questions every vendor must answer in writing.
Scope, data ownership, integration, ROI commitment, support, training, cancellation, references. Score, decide.
All Categories
Editorial Trust
REVMARQ Journal content is designed for professional education and industry awareness. Sourced industry briefs are summarized in our own words and attributed to the original publisher. Sponsored content is clearly labeled. Sponsorship, advertising, and paid memberships do not influence awards, ratings, or editorial conclusions.
